Kinetic typography is all the rage amongst designers (expect to see it in lots of adverts very soon). Essentially it is text that moves to achieve:
- Literal illustration of language
- Rhythmic embellishment of language
- Personification of language
- Polymorphous disruption of language
(more on the theory here)
By animating the text a message becomes both clearer and, more importantly, incredibly powerful. The classic examples include scenes from films (Pulp Fiction and Devil's Advocate - warning strong language).
As well as more popular uses, a number of animations have emerged with a more normative goal:
Empowering women in developing countries:
The Universal Declaration of Human Rights:
The hidden cost of the Iraq War:
No comments:
Post a Comment